Now We Will see How we can Create and Manage Email Campaigns on your Subscribers List. The Process is Quite Simple and You Need to Know the Basics of HTML Code Editing for carrying on with this Step.
Perquisites: You need to make Campaign Groups Prior to following this Tutorial. Click here to view the Tutorial for the Same.
Step 1: Once you are on the Dashboard of your ZoikMail Application, Click on the “Campaigns” tab and Select the Campaigns option.
Step 2: On the New Page that Opens, Click on the Create New Button.
Step 3: Fill the Form as below:
- Campaign Name: Give a Suitable Name of the Campaign for your Identification.
- Type: Select the Type of Campaign:
- Regular: A Regular Campaign where if a Subscriber Responds to an Email no Acknowledgement will be sent.
- Autoresponder: A Campaign where if a Subscriber Responds to an Email an Autoresponder will be Sent to Subscriber.
- Group: Select the Campaign Group created for the Purpose of Demarcating between the different Types of Campaigns.
- List: Select the Subscriber list to which the campaign would be delivered.
- Segment: Select between the various segments of the selected list.
Step 4: Click on Save and Next button.
The Settings Page will Open which will show you the Various Settings related to the Campaign that you are Creating.
Step 5: Fill the Form Fields are as below:
- From Name: Type in a name from which the mails that you send will be displayed. It is advisable to put your company’s name here.
- From Email: Type in an email address of one of your registered domains. The address can be an existent or non-existent.
- Reply to: The reply address to which the replies to the mails send in the campaign would be sent.
- To Name: The Name that is to addressed in the mail.
Recommended Tags: [FNAME] [LNAME]
- Subject: The Subject header that is to be included in the mail.
Recommended Tag: Hi [FNAME:filter:defaultvalue(Customer)]!
This will send the Subscriber’s First Name in the Subject so the Mail will look Authentic and Truly Personalized to the Subscriber.
- Open Tracking: (Default: Yes) This option enables you to track weather or not the Mail has been opened by the Subscriber.
- URL Tracking: (Default: Yes) This will enable you to track if the URL embedded into the mail has been clicked.
- JSON Feed: (Default: No) This will enable any JSON scripts to be evaluated to include Dynamic Data to be inserted into the Mails.
- XML Feed: (Default: No) This will enable the RSS feeds (if any) in the mail to be processed dynamically at run-time.
- Embed Images: (Default: No) This will allow Images to be Embedded into the Mails rather than Fetching them from the Remote Servers.
- Plain Text Email: (Default: No) This will Enable/Disable the Mail to be Sent in the Plain Text Format.
- Email Stats: Type in the Email Address on which you want to Get the Statics Report of the Email Address to be Sent.
Step 6: Hit the “Save and Next” Button to save the Current Settings and Continue to the Next Step.
The Next Step involves editing the Email Template that would be Sent in the Email Campaign. You need to know Basic HTML Scripting to go through this step. Or if you have a Ready-made Mailer, you can deploy that or you can also Import a Mailer from a Remote Server.
Click here to view the tutorial on How to import a Email Template from ZIP File, and
Click here to view the tutorial on How to Import a Email Template from URL.
In this Tutorial, We will continue with the process of building the mailer template in the current screen.
Step 7: In the next page you will see several options which are as follows:
- Inline CSS: (Default: Yes) This will preserve the Style Definition declared in the HTML document. Turning this to NO will result the Style Definition being Lost.
- Minify: This will reduce the script size thus causing a loss in the styling or other factors.
- Only plain Text: You need to set this option if your template has only text.
- Auto Plain Text: (Default: No) Setting this option to yes will automatically generate a ‘text only’ version of the mail template.
Step 8: Click on the “Source Button” to edit the HTML content of the template.
Step 9: Click on the “Save and Next” Button to Save the Changes you made in the Template and Continue to the Next Step.
In the following section we will be Learning to Schedule the Campaign to Send it on a Predefined Date and Time.
Step 10: You will see Several Options here:
- Send at: Give a suitable Time and Date in the appropriate Format and the Campaigns will be sent at the defined Time and Date.
- Advance Recurring: Check this Option to Shoot Mails at Regular Intervals.
- Subscriber that: This Options helps you to Send the Mails to the Subscribers that have Opened or not Opened.
- Following Campaign: Specify the Campaign that you need to follow for the Subscriber That Option.
Step 11: Click on the Send Campaign to Save the Campaign’s Settings and Start Sending the Campaign.