UTM Tags are used to Generate the Google Analytics Report for any Email Campaign.When users Click one of the Custom Links, the Unique Parameters are sent to your Analytics Account, so you can Identify the URL that are most effective in attracting users to your Content. ZoikMail offers you the facility to Add UTM Tags in your Mails. Visit the following link (https://support.google.com/analytics/answer/1033867) to make the Custom UTM tag for your Email Campaign.
Step 1: Open the above mentioned website.
Step 2: Scroll down to the URL builder form.
Step 3: Enter the URL of your website.
Step 4: Fill in the fields as below:
- Website URL: Enter Your Website URL.
- Campaign Source: newsletter.
- Campaign Medium: email.
- Campaign Term: Leave Blank.
- Campaign content: Leave Blank.
- Campaign name: Give a Campaign Name in dash-separated-format.
Step 5: Hit the Generate URL button.
The UTM URL will be generated. Select the string starting from ‘utm_source’ & Copied It & Paste in ZoikMail Application.