UTM Tags are used to Generate the Google Analytics Report for any Campaign. When Users Click One of the Custom Links, the Unique Parameters are sent to your Analytics Account, so you can Identify the URL that are most effective in Attracting Users to your Content. ZoikMail offers you the facility to Add UTM tags in your Mails. Visit the following link (https://support.google.com/analytics/answer/1033867) to make the Custom UTM Tag for your Email Campaign. Once you have the UTM tag from Google, Follow the Tutorial to Embed the Tag into your Email Template.
Step 1: Once you are on the Dashboard of your account, Click on the Campaigns tab and Select the “Campaigns“ Option.
Step 2: On the new page that Opens, Click on the “Create New“ Button.
Step 3: Fill the Form for Campaign Setup.
Step 4: Click on “Save and Next” button.The Settings page will open which will show you the various Settings related to the Campaign that you are Creating.
Step 5: Fill the the form Fields.
Step 6: Hit the “Save and Next“ button to save the Current Settings and Continue to the Next Step.
Step 7: In the Next Page You will see “Google UTM Tag” Button in the Bottom of the Page.
Step 8: Paste the Generated UTM Tag from above URL in the Popup Window and Click the “Parse Link and Set Pattern“ Button.
Check Here, How to Generate Google UTM Tag on above URL?